Susie Kim, a relationship and dating coach based in Sydney, also says demand for her services is growing. The aim is to address underlying issues in people’s dating lives.

“It’s still quite a new-ish concept, but compared to five years ago, it’s a more familiar concept, this idea of, ‘I’ve got a problem in this area, so why wouldn’t I hire a specialist?’” she says.

Kim works with singles, couples and people of all sexual orientations and genders, but her core demographic is professional women in their 30s.